Korean foodincreasing number of vegetarian )
-Korean government establish globalization of Korean food policy
-high awareness of other food
(Chinese food,
Japanese food and others.)
-negative images about Korean food(hygienic conditions and atmosphere)
-low awareness of Korean food
-South Europe, Italy, Spain, Portugal, Greece, etc., the country and the character is quite similar.
and about eighty percent of the population surveyed was between ten to twenty-seven years old. Sixty percent of the total-surveys are made by foreigners, fifty percent of the total is made by Chinese, and Forty percent is made by Korean. Forty percent of them were female and sixty percent of them were male. The range of education level varied from participants holding a middle school diploma to
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality andChinese people are favorable to Korean products. In other words, it is hard to under
1. The peculiarities of food
Unlike western andChinese foods, which have ambiguous distinctions between main and side dishes, rice made from rice, barley, and shellfish is used as a main dish and side dish made from vegetables, sea cucumbers, fish, and beans. As a result, there are many signs of corrosion. Due to the high production volume of grains, they were used for noodles, porridge, rice c
1. Executive Summary
Oxford Toy is a Korean company which produces plastic toy block sets that is similar and compatible with Lego, the original inventor and market leader of such toy. It has partnership with an international toy producer Hasbro, and manufactures toys as well as produce its own design, which includes several types and sizes of bricks for various age groups.
For external env
and experiences of scanning QR code in Korea (78.7%), Japan (78%), China (69.7%), and Taiwan (69.4%) were investigated in order. Consumers in Korea and Japan are relatively accessing QR code more than others. However, the places where QR code functions as a intermediary that can connect to consumers' actual purchase were China and Taiwan. Chinese and Taiwanese consumers showed high response rates
and Japanese people coming to South Korea to buy cosmetics. The same is Korean wave. Because of the popularity of Korean celebrities, the sales of product which is the popularity as a model, also has skyrocketed. Also the size of Japanese cosmetics market are the world’s second large. So thanks to these market conditions in the Japanese cosmetics market, we, 美ME+ also is looking to expand our
1. Introduction
CHA Seung Kun and SUN Jia Xin
The project of this group is about changing consumption pattern of South Koreans which is shown in decreasing gold demand in South Korea. The price of gold has been rising all around the world because the demand for gold has risen around the world. However, compared to other countries, gold demand has been decreasing in South Korea.
In order t
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be
2. Competitive Analysis
General market conditions have been unfavorable to the general food industries, issues concerning MSG and ingredients from overseas, especially Chinese ingredients have led the consumers to get suspicious of the general food industries and started raise their own foods for themselves. Though the conditions are unfavorable certain brandand corporation managed to sustain